Hey, I’m Adi

I design B2C, B2B and SaaS products, mostly in ad-tech, using research and data to find what actually moves people.

I started in Industrial & Product Design, with a long-running curiosity about why people decide what they decide. UX is where the two meet, so how people think and behave shapes every flow from day one. Today I own the full cycle, from research and A/B tests to prototypes and polished UI, working with product and engineering to balance user needs, business goals and tech limits, at pace.