Adi Mizrahi, Product Designer
Product Designer

About Me

Hey, I'm Adi

I'm a data-driven Product Designer with more than 5 years of experience, specializing in high-traffic B2C and SaaS products. I turn user research, A/B testing, and behavioral data into interfaces that measurably lift engagement and conversion.

I own the full design lifecycle - from user flows and research through high-fidelity UI and prototypes - partnering closely with fast-paced product and engineering teams to balance user needs with business goals and technical constraints. For me, good design isn't a matter of taste; it's a hypothesis you test, measure, and refine.

Data-Driven UX Research B2C & SaaS A/B Testing
View my work ↗

My Story

Design and art have been a constant thread in my life - from early childhood sketches, through a bachelor's degree in design, into every role I've taken since. Making things with my hands and watching an idea become real has always been where I do my best thinking.

Alongside the craft, I've always been fascinated by psychology - why people behave the way they do, what drives a decision, where attention goes and why. The moment I realized product design sits exactly at the intersection of those two worlds, the path was obvious: UX wasn't just a career choice - it was the alignment of everything I care about.

That intersection still shapes how I work today. I dive deep into research to uncover real user insight, treat data as the sharpest design tool I have, and hold my work to a double standard: it has to be visually precise and resonate with the people using it. I learn fast, adapt faster, and I'm at my best when the problem is messy and the bar is high.

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Evidence over opinion

Every design decision starts with research and ends with measurement. If it can't be validated, it's a guess - and I don't ship guesses.

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Psychology-first UX

Understanding how people think, decide, and behave is the foundation of every flow I design - not a nice-to-have layered on at the end.

Craft under constraints

Real products live between user needs, business goals, and technical limits. I design for that reality - at pace, without cutting corners.