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Flower bouquet
Did you know? I started my design journey with flowers.
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Profit dashboard
I'm a data-driven designer focused on impact.
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Smartphone rating card
E-commerce is my playground - designing for conversion.
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Backpack design
Bag design is my thing - tap to check out my final industrial design project ✨ Tap to play ▸

Hey I'm Adi, a Senior Product Designer.Designing the intersection of data, AI workflows,
and seamless user experiences.

View my work
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AI basedSaaSB2B
Roundforest

Copycat Internal
Platform

By unifying fragmented workflows into a centralized, automated platform, these UX improvements eliminated repetitive tasks and slashed content production time by 75%.

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Copycat Internal Platform
WebMobileB2C
Roundforest

Data Driven
UX Funnel

Introducing filter chips and mobile-optimized layouts reduced choice paralysis, lifting engagement by 5% and conversion metrics by 2–5%.

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Data Driven UX Funnel
SaaSB2B
Roundforest

Seller Platform

Automating workflows and removing friction enabled a single-action seller migration, reaching 60% adoption in the first week and boosting high-value upgrades.

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Seller Platform
AssessmentField Ops
Freelance · IDF

Unit.e.p App

A custom digital platform for the IDF's Oketz unit replaced manual scoring with real-time trackers, streamlining grading and providing instant analytical visibility over candidates.

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Unit.e.p App

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